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This case is used in Darden's core Marketing course and in the Pricing elective. It would work well in course modules covering the topics of branding or product line management. A teaching note is available for instructors. Soon after Pernod Ricard acquires Absolut vodka and other brands, the economic downturn results in changes in purchasing behavior away from premium to standard products. Brand managers consider whether to introduce a “basic” Absolut, promote a lower-priced alternative, or rebrand other vodkas under the Absolut brand to trade on its considerable brand equity.

THE new library building has been open for six months now. It is pleasantly situated in an area of new buildings, and occupies a prominent island site just on the edge of the shopping centre. The old library was in the middle of a shopping area, and it has been interesting to note that our removal from that site has had a more considerable effect on the traffic pattern than one would have thought.

The purpose of this paper is to investigate the role of masculine identity in generating value destruction and diminished well-being in a preventative health service.

This research used five focus groups with 39 Australian men aged between 50 and 74 years. Men’s participation in the National Bowel Cancer Screening Program informed the sample frame. In total, 12 Jungian male archetypes were used to identify different masculine identities.

Thematic analysis of the data revealed three themes of masculinity that explain why men destroy value by avoiding the use of a preventative health services including: rejection of the service reduces consumer disempowerment and emasculation, active rejection of resources creates positive agency and suppressing negative self-conscious emotions protects the self.

Limitations include the single context of bowel cancer screening. Future research could investigate value destruction in other preventative health contexts such as testicular cancer screening, sexual health screening and drug abuse.

Practical implications include fostering consumer empowerment when accessing services, developing consumer resources to create positive agency and boosting positive self-conscious emotions by promoting positive social norms.

This research is the first known study to explore how value is destroyed in men’s preventative health using the perspective of gender identity. This research also is the first to explore value destruction as an emotion regulation strategy.

This research provides accounting-ethics authors and administrators with a benchmark for accounting-ethics research. While Bernardi and Bean (2010) considered publications in business-ethics and accounting’s top-40 journals this study considers research in eight accounting-ethics and public-interest journals, as well as, 34 business-ethics journals. We analyzed the contents of our 42 journals for the 25-year period between 1991 through 2015. This research documents the continued growth (Bernardi & Bean, 2007) of accounting-ethics research in both accounting-ethics and business-ethics journals. We provide data on the top-10 ethics authors in each doctoral year group, the top-50 ethics authors over the most recent 10, 20, and 25 years, and a distribution among ethics scholars for these periods. For the 25-year timeframe, our data indicate that only 665 (274) of the 5,125 accounting PhDs/DBAs (13.0% and 5.4% respectively) in Canada and the United States had authored or co-authored one (more than one) ethics article.

From labor conditions to public health and environmental justice, globalization has created an increasingly complex web of issues surrounding human rights. Research in social studies education points to adolescents’ intrinsic curiosity when engaged in these multiple issues, as well as their idealistic thirst for involving themselves in social progress campaigns. Many students desire involvement and believe in the importance of human rights education within the formal educational setting, especially within social studies curriculum. We report the findings from a qualitative study conducted during a two-week intensive summer institute on human rights and genocide studies in western New York in the summer of 2011. In our study, we found while student participants felt empowered by the institute and their desire to take action was heightened during the experience, they questioned the disconnect between the genocide and human rights education in the Institute and the human rights education they experienced in their social studies classrooms. In comparing the two, they wished there were more authentic learning experiences and a higher level of academic rigor in their social studies classes. Although the New York State curricula, at the time of the study, included human rights education related topics, the interviewed student participants did not recognize its presence and felt human rights education is not a prevalent part of the enacted public school curriculum.

This study aimed to document the life experiences of child miners (CMs) engaged in small-scale gold mining system (SSGMS) in Paracale using qualitative and ethnographic approaches. Findings revealed that the SSGMS started even before the Spaniards came in 1572. Pagbibitâ (underground mining), and pagkocompressor (underwater mining) were identified as types of SSGMS (pagkakabod) with common organizational structure and CMs. Their differences were in the nature of work, roles, costs, income, equipment, and processes. Majority of the CMs are males, out-of-school youth, eldest children, and have worked from two months to nine years. Altruistic factors, a source of inspiración, motivated them to engage on mining. They view their families as poor, and mining as their primary means of livelihood and family tradición. Their life threatening or work-related risks and impoverished living conditions unquestionably infringe their children’s rights. Their aspiración include having permanent employment, better family life and community, finishing their studies, and sending their siblings to school. Perseverance and hard work are their means to realize them.

Their experiences of labour explotación and destitution are indeed social issues. Espousing social development and community organizing frameworks, good governance, holistic alternative livelihood and learning system may minimize their plight as child miners.

Globalization is driving an increased need for leaders who possess global leadership competencies that enable them to lead effectively. The purpose of this paper is to explore the developmental experiences of global leaders in order to understand the experiences that they report to be developmental, to understand what they learned from their experiences, and to explore how the leaders learned and developed from the experiences.

For this study, the researcher used Moustakas's phenomenological research method.

Conclusions indicate that global leaders: develop through first-hand global leadership experience; learn the importance of cultural sensitivity, relationships and networks, and curiosity or desire to learn; require a unique set of global leadership competencies; are driven by curiosity, openness, and a desire to learn; and develop and learn intuitively.

Utilizing a phenomenological research approach yielded new insight, from the perspective of the global leader, into how global leaders learn and develop the knowledge, skills, attitudes, motives or values, and mindsets that are important to their role, and suggested areas for further research. The findings of the study are useful in identifying implications for improving or adding to the methods, approaches, and tools organizations use to develop global leadership competencies.